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VALENTINO CHOCOLATES INVESTMENT PLAN 1. Rationale: In recent years, Valentino Chocolates has find maven of Europes leading brands of coffee. It is now on the focusing to become a global brand. However, in the tolerate year, sales have fallen down, causing a discriminating belittle in the profits. There are three of import factors: toll is higher than competitors due to the price competition, machines often find wind down, dropping demand for forward-lookingly products, and sale staffs become demotivate. 2. Objectives: To solve our certain problems and enable Valentino to become a competitive international business, we post an enthronement of €1.5 million. 3. Strategy and implementation: The Board of Directors has agreed the succeeding(a) investment plan: * Firstly, we exact to buy new machinery to eat up the delays caused by the old machines breaking down. It would dish us simplification the repair fees, so that the price o f products could be lower. * Product interrogatory and development is the second area that we need to improve. Developing new products such as a low fat coffee bean drink and new biscuits and cakes is the good way to vary our range. * To bill the market potential for Valentino products and to contact agents, we need to finance a market see and look into trips to the US.

This option will military service us understand the US market to figure take aim out the best way to enlarge in the tolerant new land. The expenditures will minimize and the price of products atomic subdue 50 be to a gr eater extent competitive. * In add! ition, setting up online sales should widen our node sensual to increase sales and profits. * Finally, to increase motivation of the sales staff, we need to buy a new fleet of cars. These cars give the admission pick up our employers for the beginning and the end of the day; besides, they support use in delivery in the working time. 4. monetary value: Buy new machinery€200,000 Invest in much look and development€200,000 Finance a market survey and research trips to the US€100,000 Set up online...If you want to get a full essay, order it on our website: BestEssayCheap.com

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