scent of women :: essays research papers fc

The scent of womenIt is safe to say that most women like to smell good. Perfume holds the causality that woman are what they wear. Womens magazines e genuinelywhere evince ad after ad about gist and what she will be able to do in one case they wear it. However, non all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to put forward to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a stripling compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell womens perfume in order to appeal to the different types and personalities of todays women. Many perfume ad campaigns nowadays use unprejudiced women doing simple things but clearly enjoying it. The ad campaign for Cliniques perfume lines is a very good example of this. In the May issue of Teen People, the ad for Cliniques perfume, Happy, shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck. The caption of the ad says Clinique happy. Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for Simply, found in Cosmopolitan magazine. The get word of the perfume alone, says it all. The ad shows a bottle of the Simply perfume set on top of a table with a womans fingertips moderate on top of the bottle. This ad doesnt even use a womans face, which is a different approach from many other perfume ads. The entire ad looks to be of one shade, like a golden skin tone color, which shows a very simple lifestyle. The womans fingers show no trace of a manicure or glamorous looki ng nail polish. It just shows a womans bare, yet beautiful hands. Also, the point that the table used in the ad is made of wood, this shows of simple living. The ad uses wood that reminds readers of nature and not marble and glass.