Fenix Del Sur

I. Factual Summary:(Nonobvious or indirect information) a) US incase market (branch offices in Los Angeles, Miami, and Boston) for sales. b) Fe?nix del tire has divide itself in the market place as a supplier of original harvest-times. c) Limited distribution (customer) outlets (exclusively through specialty dealers, hard sponsored showings, and few exclusive department storages). II. Case Problem / judge:(Identify case objective and obstacle) a) The companys objective is to convinced(p) sales revenue ($4 million) and broaden their position in the US National Market. The wedge offered by the mass-merchandise department keep would change this objective to be met. b) The companys problem is that by accepting the guide, replica production would be tripled and they may lose their reputation (brand paradigm) as a reputable veritable supplier. a. Market demand has and continues to grow (20% annually) for authent ic South American and African products. b. Fe?nix del tires bargaining position has hold up away due to increased competition (11 major competitors alternatively of 5). c. offensive competition (dealers, specialty stores, amateurs, and internet) has minify gross margins. d.

veritable(a) product sourcing has become more difficult (political situations and government subject importee). e. Inauthentic junk dumped on the public has disposed(p) the constancy a bad name. III. Alternative Solutions:(May be more than 1 to solve problem) a) Negotiate a revised come with replicas that be clearly identified. This differentiat! e authentic from replica and enable Fe?nix del Sur to maintain its brand image (authentic) with higher(prenominal) margins. b) Negotiate a revised contract with a reduce amount of replicas. Again this would enable Fe?nix del Sur to maintain its brand image (authentic) with higher margins. c) Reject the contract and continue with a 20% annual gross sales....If you gripe for to get a full essay, order it on our website: BestEssayCheap.com

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