Herborist

INTERNATIONAL MARKETING STRATEGY FOR HERBORIST dissertation Wang Wei Degree track in world-wide Business foreign Marketing Management Accepted____.____._____ ________________________________ SAVONIA UNIVERSITY OF utilization SCIENCES Business and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, transnational Business, International Marketing Management Author(s) Wei Wang Title of study International Marketing Strategy for Herborist casing of project Date Pages Thesis Supervisor(s) of study 3.4.2011 65 Executive organization Tuula Linnas Abstract Herborist Chinese cosmetics industry is a booming industry and it is also ace of the fastest growth industries in China. After China has fit WTO, with the tariff reduction, the mark of the Chinese cosmetic commercialise internationalisation is inevitable. Herborist is a emblematic Chinese domestic cosmetics company. Now Herborist tries to obse rvation new customers and constitute core competitiveness. As they have already entered the Europe market to some extent, it is time for them to focus on international market strategies for the European market.

The aim of this thesis project was to provide semiprecious selling system for Herborists European market trading operations and to help the company to go along forbidden its operation to Europe. The study is in general establish on quantitative research. The entropy collection was carried pop by a questionnaire. Qualitative research was carried out in the found at an interview with Herborists manager to find out his sugge stion towards this thesis and this belongs t! o qualitative research. In addition, secondhand data taken from the internet and literature has been used as well. The results try that Herborist can choose marketing channel strategy as their main marketing strategy. Herborist should integrate different marketing parley tools and find out the best way to expand their European market. Keywords international...If you want to get a full essay, severalize it on our website: BestEssayCheap.com

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